The retail OS
for GCC operators.

Branded wallets, identified buyers, branch-level attribution. One stack, no points, no partner programs.

Live GCC coffee chain · 42 branches, Riyadh
GCC coffee chain GCC retail group GCC F&B chain KSA quick-service GCC marketplace UAE retail brand

A new operating layer for retail. Purpose-built for GCC chains with branded wallets and identified buyers at its core, Feddi sets a new standard for how operators know their customers.

FIG 0.1

Built in cash

Real stored value sits with the merchant. Not points. Not partner miles. Pre-paid balance customers actually reload.

FIG 0.2

Powered by the wallet

Every customer becomes named. Every till becomes attributed. Every incentive becomes a closed loop, not a guess.

FIG 0.3

Designed for GCC retail

Riyadh-based team. Arabic-first when needed. SAMA + CBJ-aware. Pay-via-Mada-or-Apple-Pay normal, not exotic.

1.0 WALLET

Identify every customer at every till.

A branded wallet that customers reload. Identity carried through every till, every branch, every transaction. Pre-paid stored value the merchant owns. The foundation everything else runs on.

Maryam K.
Olaya regular · 14 visits this month
SAR 247.50
Khalid F.
Tahlia · weekly · top 12%
SAR 312.00
Noura S.
Diriyah · new this month
SAR 89.00
Read more
2.0 INCENTIVES

Trigger every campaign from real activity.

Bonuses when a customer hasn't reloaded in N days. Reload credit on the customer's birthday. Reward third-branch visits. Set the rule once. The loop runs on every transaction, every branch, every day.

+10% on next reload
If no reload in 14 days · auto-deploy
Active
SAR 20 birthday credit
On customer's birthday · auto-deploy
Active
Free latte at 3rd branch
Cross-branch frequency · auto-deploy
Active
Read more
3.0 ATTRIBUTION

Track every receipt back to its campaign.

Know which branch reloaded the customer. Know which till closed the sale. Know whether the newest opening pulled customers from existing branches or created entirely new ones. No more cohort guesswork.

Diriyah
+184 new
Olaya
+42 new
Tahlia
+28 new
Diriyah opening pulled 184 new customers
Net new · not cannibalized from Olaya / Tahlia
Read more

Changelog

Release

Branch-level attribution v1

Per-branch reload + redemption attribution now lands in the operator dashboard for every till connected.

MAY 18, 2026 Integration

POS integration · first partner live

Foodics is the first POS shipping. Wallet reloads and redemptions flow through the existing terminal in under 200ms. More POS partners next.

MAY 11, 2026 Pilot

GCC coffee chain · 42 branches live

42 branches across KSA now live on Feddi. SAR 18M+ in stored value moving through the network in first 90 days.

APR 28, 2026 Update

Apple Pay + Mada · normal

Reload via Apple Pay or Mada now ships as a default rail. STC Pay live in private beta for KSA merchants.

APR 14, 2026
View all updates →

"It feels like we always owned this relationship with our customers. We just didn't have the wallet to hold it."

Founder · GCC coffee chain
Riyadh · 42 branches

"Branch-level attribution made our newest opening call in twelve minutes. No spreadsheet. No cohort guesswork. Just the number."

Operations · GCC retail group
Network-wide · 31 branches
Customer stories →

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