2.0 Incentives

Closed-loop rules
that fire themselves

Bonuses, boosts, and segment-targeted rewards that trigger on real activity. Set the rule once. The loop runs on every transaction.

Trigger model

Every event is a trigger you can hang a rule on

Top-ups, till swipes, dormancy timeouts, cross-branch visits. Every customer event is structured, named, and rule-targetable in real time. No batch jobs.

top_up.created·
till.debit·
cohort.dormant_30d·
cohort.repeat_branch·

Event-based triggers

top_up.created, till.debit, cohort.dormant_30d. Every event is a typed trigger you can compose rules against.

tier ≥ 2 + dormant 14d + branch ∈ [Olaya, Tahlia]

Composable conditions

Stack AND / OR / NOT against segments, time windows, and threshold values. The condition builder is operator-readable.

Triggered today847
Median fire latency180ms
Closed-loop attribution100%

Real-time fire

Rules fire the moment the event hits. Customer reloads at 12:14 → boost credited at 12:14:00.180.

Composition

Composes with every pillar

Incentives settle through the wallet (same balance), tag attribution events (closes the spend→swipe loop), target customer segments, and can be authored by brain in plain language.

Rule fired+ SAR 10
Wallet creditedSAR 257.50
Treasury debited− SAR 10

Wallet-settled

No separate points engine. Every boost debits / credits the wallet directly. One ledger.

Campaign tagboost_dormant_14d
Spend→swipe3.2×
ROAS+ 18%

Attribution-tagged

Every rule fire carries a campaign tag. The downstream till swipe attributes back to the rule automatically.

Editor

A visual rule builder, or just ask brain

Drag a trigger, drag conditions, drag an action. Or drop into the plain-language interface and let the brain compile the rule for you.

Catalog

A library of patterns ready to deploy

Welcome bonuses, dormant re-engagement, cross-branch frequency, tier-up rewards, birthday credit, post-refund recovery. One click to deploy network-wide.

Triggerfirst_top_up
Actioncredit 5% ≤ 20

Welcome bonus

SAR credit on the first top-up. Default: 5% capped at SAR 20.

Triggerrepeat_branch ≥ 3
Actioncredit SAR 18

Cross-branch reward

Free latte when the customer visits their 3rd unique branch in the network.

Triggerdate.birthday
Actioncredit SAR 20

Birthday credit

SAR amount credited on the customer's recorded birthday.

"We set up the dormant-14d rule in twelve minutes. By the end of the month it had pulled 1,800 customers back."

Marketing lead · GCC F&B chain

"The brain wrote our cross-branch rule from one sentence. We'd have spent a week on it in our old loyalty stack."

Head of operations · KSA quick-service

Built for the future. Available today.

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Tech specs
2.1

Trigger model

Top-up, till swipe, refund, dormant timeout, cross-branch visit: every customer event is a structured trigger you can hang a rule on. Triggers fire in real time, no batch job.

Rules compose: "if customer hasn't reloaded in 14 days AND they're tier-2 OR higher, credit SAR 20 on next top-up." Set once; the loop runs every transaction.

Trigger events

Property Function
top_up.created

New top-up initiated. Trigger boost rules, welcome bonuses, first-time-buyer rewards.

till.debit

Wallet debited at POS. Trigger redemption tracking, low-balance alerts.

cohort.dormant_Nd

No activity for N days. Trigger re-engagement rules (boost on next reload).

cohort.repeat_branch

Customer visited a 3rd unique branch. Trigger cross-branch loyalty rewards.

tier.promoted

Customer crossed a spend threshold into a new tier. Trigger tier-up bonus.

date.birthday

Customer's birthday in their profile. Trigger SAR-amount birthday credit.
Tech specs
2.2

Composition

Incentives compose with wallet (settle through the same balance), with attribution (every campaign tag flows through), with customers (segment-targeted rules), and with brain (the operator agent can author rules in plain language).

No separate points engine, no separate marketing tool. The wallet IS the loyalty system.

Composition points

Property Function
Wallet

Boosts and rewards settle through the same balance. No external points ledger.

Attribution

Every rule fires with a campaign tag. Attribution flows automatically.

Customers

Rules can target segments, cohorts, or individual customers by wallet ID.

Brain

Plain-language rule authoring. "Give 10% to anyone who hasn't visited in 2 weeks."
Tech specs
2.3

Editor

Visual rule builder for operators. Drag a trigger (event), drag a condition (segment / threshold / time window), drag an action (boost / credit / message). Save; the rule runs.

For complex rules, an operator can drop into the plain-language brain interface: "for any customer who visited Olaya twice this month AND Tahlia once, credit SAR 15 on their next reload."

Editor surfaces

Property Function
Trigger picker

List of all available event triggers with descriptions + example payloads.

Condition builder

Drag-and-drop AND / OR chains. Customer segment, time window, threshold value.

Action picker

Boost on next top-up, SAR credit, push notification, send WhatsApp message.

Plain-language

Brain interface for authoring rules in English/Arabic. Brain compiles to the structured form.

Preview

Dry-run the rule against last 30 days of events. See how many customers it would have hit.

Audit log

Every rule fire is logged. Operator can trace any redemption back to the rule that fired it.
Tech specs
2.4

Catalog

A library of common rule patterns operators can adopt directly. Welcome bonuses, dormant re-engagement, cross-branch frequency, tier-up rewards, birthday credit, post-refund recovery.

Each pattern ships with sensible defaults, an attribution tag, and a one-click "deploy to network" or "deploy to branch" toggle.

Pattern library

Property Function
Welcome bonus

SAR amount credited on first top-up. Default: 5% of top-up amount, capped at SAR 20.

Dormant re-engage

+N% on next reload if customer has been dormant ≥N days. Tier-aware.

Cross-branch reward

Free item or SAR credit when customer visits Nth unique branch in a window.

Tier-up reward

Bonus credit when customer crosses a spend threshold.

Birthday credit

SAR amount credited on the customer's recorded birthday.

Refund recovery

Apology credit on the wallet after a refund event (operator-configurable).