Changelog

What shipped this week.

Site, product, infrastructure, integrations. Reverse chronological. New entries land weekly.

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  1. site.0.7 sitediscovery

    Pricing, security, about, and integrations live on the site

    The marketing site now answers the questions that arrive in the first sales call. Pricing tiers are documented at /pricing/, the security posture is at /security/, and integration deep pages start with Foodics at /integrations/foodics/. Earlier this week the public pillars (wallet, incentives, attribution, customers, brain, inventory) shipped the same Linear-style hero composition; this round closes the chrome the nav was already pointing at.

    A FAQ section on /pricing/ now ships with FAQPage schema. Search engines and AI engines that read structured data can quote the answers directly.

  2. site.0.6 accessibility

    Every page hits accessibility 100

    Across all seven pages and both form factors (desktop, mobile), Lighthouse accessibility now reports 100 with zero colour-contrast failures. Three muted-text classes moved from the faintest token tier to the next-stronger tier, the perceptual difference is small, the WCAG difference is decisive.

    No regression on hierarchy. The pillar dashboard mockups still read as muted relative to the headline numbers above them.

  3. site.0.5 productsite

    Five new product pillars + a native drawer drawer

    Incentives, attribution, customers, brain, and inventory are now full pillar pages, joining wallet at the Linear /plan grammar, full-bleed hero video, chapter-numbered sections, expandable tech-specs drawers built on the native <dialog> element so the browser handles focus trap and keyboard navigation for free.

    Per-pillar drawers carry bespoke copy. Each pillar links a tech-specs drawer per section that surfaces the engineering detail behind the marketing claim.

  4. site.0.4 discoveryinfra

    Agentic SEO + AI-discovery foundations baked in

    robots.txt, sitemap.xml, llms.txt, security headers, and inline JSON-LD @graph (Organization, WebSite, SoftwareApplication, BreadcrumbList) now ship as part of every page. AI crawlers reading the first byte see structured entity data; search engines see canonical and hreflang; security posture is in HTTP headers.

    The site is set up so AI engines can cite Feddi by name with the right context, even before a single backlink lands. The substance is in the markup; the off-site entity work follows.

  5. site.0.3 productsite

    Wallet pillar rebuilt with real product mockups

    The wallet page now uses the same product-UI mockups operators see in the actual dashboard. Branch-level top-up, identified-customer feed, per-campaign attribution panel. Same shared chrome (nav, footer, ask-AI drawer) as the rest of the site.

  6. site.0.2 site

    Homepage Linear-mirror composition lands

    The homepage now follows Linear-style long-scroll editorial composition: hero, narrative pillars, mid-page proof, final-CTA. Every section anchored on a real product mechanic rather than category claims.

  7. site.0.1 voicesite

    Hero locked: "Own the customer. Grow direct revenue."

    The hero copy locked through first-principles research across early-stage B2B disruptor patterns, GCC-audience hero conventions, and conversion-copy craft canon. Two-imperative period-fragment shape (Cursor 2023 lineage), audience-clause sub for branch count, AI-implicit framing where it earns its weight.

Older entries land here as we backfill. Weekly cadence going forward.